Trade Marketing Representative (Graduates) at British American Tobacco (BAT)

British American Tobacco (BAT) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.


Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.

Job Title: Trade Marketing Representative - Various Locations

Location/City: Lagos
Appointment type: Permanent
Employing Company: British American Tobacco Nigeria (BATN)
Job Number: 215BR

Job Purpose and Key Deliverables     

• Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan
• Train customers if necessary, providing required material and instructions
• Negotiate retail touchpoints (i.e. positioning, visibility, investment) based on communication strategy following guidelines set
• Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager
• Actively participate in business development projects (e.g., trade incentive schemes, internal brand awareness campaigns, etc.)
• Support change management projects within Marketing Team
• Ensure attendance of all approved training programmes and show visible application of acquired knowledge. 
• Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g., RQI) and customer price of products are achieved for the territory
• Manage all assigned funds, materials and equipment in a secure and efficient manner in order to maximise the use of organisation assets

Essential requirements     

• Must have a minimum of an undergraduate/polytechnic degree
• Must have completed the mandatory NYSC Scheme by October 2012
• Must have a valid driver's license 

Application Deadline: 25th October, 2012

Method of Application
Interested candidates should: click here to apply online

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