MTN Nigeria Recruits Master Brand Specialist

• Management of all Master Brand Equity Initiatives
• Prepare relevant documentation and coordination of all marketing agencies (communication, event, media, PR etc). Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc
• Ensure campaigns are deployed effectively to deliver better value to MTN
• Effective monitoring and documentation of  competitors activities, initiatives, promotions etc
• Monitor activities on all MTN digital touch points including; MTN Online .com (home page and top level sections), and MTN brand presence on other  social networking sites
• Assist with managing sponsorship properties that grow brand affinity and TOMA that can be leveraged for acquisition, retention and usage.
• Assist with managing marketing communication and media companies’ interface and ensuring effective leveraging of Sponsored events
• Assist with managing other internal stakeholder’s requests within the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate relations etc. Ensuring compliance with CI rules across board.
• Assist to develop and execute brand equity building strategies for Master Brand.
• Develop and monitor key market indices as they affect brand preference, equity and market share.
• Assist with developing  rollout plans and route to market strategy for all Master brand initiatives
• Assist in managing  the following brand equity and affinity growing projects: WWTBAM and  EPL platforms from the Masterbrand standpoint and support the segments on other brand equity building projects like  Project Fame, Family Game show, Dandali etc
• Assist in developing  consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties
• Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with corporate services)
• Provide Brand support to other functions like HR/Network group/IS and CR
• Manage and monitor the production of advertising creative materials e.g. Outdoor, TV and Radio
• Monitor Competitor activities – (Other GSM Providers)
• Monitor deployment and replacement of outdoor materials
• Monitor and ensure prominent visibility of the MTN brand across the country, using both traditional and digital mediums of advertising

• First degree in marketing, economics or any other social science
• A professional qualification of CIM or any other marketing related professional body
• Member of NIM (Nigerian Institute of Marketing)
• 4 years work experience which includes;
• Experience in brand management in a marketing department or advertising
• Experience in creative agencies, writing and interpreting briefs to develop campaigns
• Experience of marketing plans, advertising materials and product life cycle monitoring
• Experience in customer engagement execution
• Experience in developing communication, events and PR briefs
• Good understanding of the telecommunications market.