Product Brand Manager at Mouka Nigeria Limited
Mouka Nigeria Limited
is currently employs over 600 persons across its various locations.
Mouka’s management comprises men and women of proven integrity and track
record of corporate success.
Our values of passion, integrity,innovation,performance and excellence
run through everything we do. Mouka people are committed passionate and
true to our cause of adding comfort to life.
With Production facilities in Lagos, Benin and Kaduna, Mouka Limited is
Nigeria’s leading manufacturer of polyurethane-based products. Mouka has
a leading market share in the household and industrial foam market in
Nigeria and the ECOWAS sub-region. Our physical market reach is through
thousands of distribution and sub-distributors and through online
channels.
Job Title: Product Brand Manager
Location: Head Office, Ikeja
Directly Reports To: Head of Commercial
Division / Department: Commercial/Marketing
External: Marketing Agencies/ Consultants, Suppliers, Media, Regulatory and Government Agencies.
Job Summary
- Job holder will be expected to manage assigned products/brand to achieve market share objectives.
- In collaboration with the Head of Commercial, develop and implement marketing plan, strategies and programs for the assigned product/brand.
- The incumbent will support the development of communication materials in partnership with relevant agencies.
- The role includes increasing the profitability of existing and new products through appropriate pricing and marketing activities to achieve sales objectives for product category
Responsibilities
- Establish an excellent understanding of the market potentials, opportunities and competitive activities by maintaining a system of market research for product category.
- Ensure that all marketing programs have quantifiable objectives to measure results.
- Identify new product and market opportunities; guide the implementation as well as the management of the product portfolio.
- Identifies and respond to changes in the economic and business environment that may potentially warrant modifications to assigned product category and operational strategies.
- Work closely with the Sales team to develop annual marketing plan that includes an effective communication strategy for assigned brand / product portfolio.
- Work with the relevant functional areas to determine product pricing to ensure set prices deliver on company-wide financial objectives.
- Work in collaboration with the Sales team to implement marketing and sales campaigns in line with corporate objectives.
Operational
- Brand & Communication
- Develop and implement communications initiatives that will result in the growth of assigned products/brand across regions.
- Identify effective and creative lead generation and initiatives utilising appropriate marketing tactics (e.g. promotional print, e-campaigns, events, advertising, direct marketing, tele-marketing) to drive brand awareness.
- Enforce accurate representation of the brand as detailed in the brand manual.
- Ensure the development and delivery of all marketing collateral including but not limited to; briefs, copy writing, design, print production, distribution of promotional materials, media placement, direct mail, internet and e-mail communication.
- Relationship Management
- Identify and report on business opportunities with existing and prospective clients.
- Continuous development and maintenance of Customer Relations Management solutions.
- Liaise with external agencies including PR, design, printers - ensuring quality of service and value-for-money.
- Support, maintain and develop key relationships with individuals, external groups, partner organisations, influencers, local communities and other stakeholders.
- Work with relevant departments to select suitable service vendors and agencies to ensure all marketing tools are in place and of desirable quality.
Research & Promotions
- Review analysis of activities, costs, operations and forecast data to determine progress towards stated goals and objectives.
- Conduct competitive and market share surveys and analysis as required.
- Support the development of marketing and promotional programs, including product brochures to stimulate demand for our range of products/services, and ensures the execution of these programs.
Financial Responsibilities
- Ensure that all related expenses as approved by Line Manager are judiciously used to achieve set objectives.
- Conducts profitability analysis for product category to maximize long term sustainable profitability.
- tools.
- Monitor the execution of marketing programs including assessment of feedback/impact to gauge positioning.
Other
- Performs other assigned duties as delegated from time to time by line manager.
Qualifications and Requirements
- A first degree or equivalent from a reputable institution of higher learning in Nigeria.
- Minimum of 4 years brand/product management experience in a reputable business environment, preferably in the FMCG industry.
- Brand and product Strategy Development and Execution.
- Selling and Marketing Acumen.
- Creativity/ Innovative.
- Leadership/Supervisory.
- Negotiation.
- Team Playing.
- Oral & Written Communication.
- Presentation / Reporting.
- Project Management.
- Relationship Management.
Method of Application
To apply, send your CV to: hr@mouka.com
You can also send a hard copy to
HR Department
Mouka Ltd, Plot Mawosika Avenue
Ikeja Industrial Estate
P.O. Box 160, Ikeja.
Lagos.
Mouka Ltd, Plot Mawosika Avenue
Ikeja Industrial Estate
P.O. Box 160, Ikeja.
Lagos.
Application Deadline: June 13, 2012
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