GlaxoSmithKline Job Opening: Brand Manager, Macleans

We are a science-led global healthcare company that researches and develops a broad range of innovative medicines and brands. Our products are used by millions of people around the world, helping them to do more, feel better and live longer.

We have three primary areas of business in pharmaceuticals, vaccines and consumer healthcare. Our commercial success depends on creating
innovative new products and making these accessible to as many people who need them as possible. By achieving this, we will be able to grow our business and provide benefits to patients, consumers, society, our employees and our shareholders.

With our headquarters in the UK, we have a wide geographical reach. We have offices in more than 115 countries, major research centres in the UK, USA, Spain, Belgium and China and an extensive manufacturing network with around 70 sites globally.

GlaxoSmithKline is recruiting to fill the following job position:

Job Title: Brand Manager, Macleans

Location - Town / City: Ilupeju
Reporting To (Job Title): Marketing Director

Job Purpose/Scope   
Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives

Key Responsibilities   

• Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
• Follow through implementation of the brand plans to ensure attainment of business objectives
• Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
• Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities.
• Manage advertising agency to ensure strategic, efficient and effective media is bought
• Charts plan on how to ensure that brands are ahead of the competition
• With the sales team, come up with exciting and compelling sales promotions and activations that help in entrenching our brands and drive business objectives.
• Work with GMS management team to ensure timely implementation of new products
• Manage demand forecast for the brand
• Co-ordinate and champion all media and media monitoring activities for the brand
• Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives

Qualifications/Experience   
Applicants must possess a good first degree in Health Sciences / commerce. S/he must have a 3-5 years experience managing brands preferably from an FMCG company.

Competencies   

• Sound communication skills
• Persuasive and negotiation skills
• Organizational skills
• Good analytical skills
• Good Project Management Skills
• General computer literacy, with skills in Microsoft Office especially Excel

Application Deadline: 29th November, 2012

Method of Application
Interested candidates should: click here to apply online

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