Brand Manager, Panadol at GlaxoSmithkline (GSK) Nigeria

We are a science-led global healthcare company that researches and develops a broad range of innovative medicines and brands. Our products are used by millions of people around the world, helping them to do more, feel better and live longer.

We have three primary areas of business in pharmaceuticals, vaccines and consumer healthcare. Our commercial success depends on creating
innovative new products and making these accessible to as many people who need them as possible. By achieving this, we will be able to grow our business and provide benefits to patients, consumers, society, our employees and our shareholders.

With our headquarters in the UK, we have a wide geographical reach. We have offices in more than 115 countries, major research centres in the UK, USA, Spain, Belgium and China and an extensive manufacturing network with around 70 sites globally.

GlaxoSmithkline is recruting for the following job position:

Job Title: Brand Manager, Panadol

Reporting To: Senior Brand Manager
Location: Ilupeju Lagos

Job Purpose
Responsible for the initiation, planning, implementation, control and coordination of the volume driving and market sharegaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives.

Key Responsibilities

• To develop annual Brand marketing strategies and plans
• Monthly Brand reviews with detailed information on Brand marketing objectives in accordance with overall Brand strategy.
• To monitor competitive strategies, advertising and positioning platforms with a view to constantly ensuring continued uniqueness of the Brand positioning.
• To prepare Agency briefs and subsequent evaluation and assessment of Agency creative proposals.
• To evaluate, in conjunction with the Senior Brand Manager each stage of the development of advertising materials/creative proposals before final approval by the Marketing Director.
• To report periodically on all activities undertaken by the Brand and competitive brands.
• To prepare connection Brief for the brand, giving guidance regarding advertising budget appropriation by media.
• To constantly monitor advertising budget ensuring adherence in line with approved plans.
• To work with the field Sales team to ensure that all outdoor hoardings and posters for the Brand are in good condition and that hoardings strategically located.

Qualifications and Experience    

• First Degree in any discipline.
• Minimum of 3 years brand management experience in a top tier global FMCG company.
• Excellent verbal and written communication skills in English.
• Outstanding interpersonal and organizational skills.
• Strong leadership skills.
• Commercial mindset
• Analytical and numerical ability
• Integrity and flexibility
• Effective team player

Application Deadline: 26th November, 2012

Method of Application
Interested candidates should: click here to apply online

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