Marketing & Growth Director at GE

GE is a diversified global infrastructure and finance company that is built to meet essential world needs. From energy, water, transportation and health to access to money, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE has a strong set of global businesses in infrastructure, finance and media aligned to meet today's needs, including the demand for global infrastructure; growing and changing demographics that need access to healthcare, finance, and information and entertainment; and environmental technologies.

We are recruiting to fill the below position of:

Job Title: Marketing & Growth Director
Job Number: 1693415
Business: GE Global Growth & Operations
Business Segment: Global Growth & Operations Headquarters

Location: IIkoyi Lagos, Nigeria

Role Summary/Purpose;

• Role will be part of a marketing center of excellence that will be focused on supporting the emerging growth regions within the GGO with marketing capability expertise. This virtual center of excellence will consist of  10 marketing experts that are located around the world.
• Locations for these roles will be open to several countries in Sub-Sahara Africa including Nigeria, Kenya and South Africa

Essential Responsibilities;

• Member of a virtual Center of Expertise (CoE) comprised of globally-based employees aligned to provide support and expertise to GE’s regional teams in area of organic growth, with a strong focus on market intelligence, key industrial verticals and market development efforts, with an emphasis on supporting the GGO teams in the growth markets.
• Participate in a CoE structure that offers a broad range of marketing and commercial expertise.
• Support regional Growth teams and global businesses, as required, to advance local market knowledge and strategic growth initiatives. Support provided would include, but not be limited to: market and competitive intelligence, country assessments, customer segmentation and value proposition, development of new go-to-market strategies and business models, and understanding of industry trends (region & customer base).
• Work on key projects as assigned by the Growth CoE Leader across the GGO regions with key focus on emerging markets. Serve as “player coach” for regions and team.
• Provide key marketing fundamentals on a project basis: collection and analysis of market and competitive intelligence and action as it is required to differentiate GE in the marketplace.
• Support key processes, frameworks and projects surrounding key customers and competitors.
• Working with regional Growth and Commercial teams, create and communicate appropriate customer value that builds an opportunity pipeline in the regions.
• Find and interpret broad spectrum of market research to generate business insights, and recommend GE competitive strategies.
• Evaluate and make recommendations to the leadership on disruptive technologies, new trends, and other events.
• Partner with businesses to complete rigorous data analysis, and market based evaluations. Promote and support innovation efforts including the incubation and commercialization of new technologies and business models, and explore new segments and customers.
• Drive functional tools and/or processes for segmentation, value proposition development, and VOC activities. Support programs to develop differentiation, targeting and positioning strategies to drive growth and segment penetration.
• The expectation is for the successful applicant to remain at their current home location and fly in to projects in specific global locations for an set period of #months, typically 2-6 months

Qualifications/Requirements;

• Bachelor's degree from an accredited university or college in engineering, business, marketing, or related field. .
• At least 7 years’ operational experience in Marketing or Market Development, driving functional tools and processes
• Ability to work independently
• Strong interpersonal, influencing, and team building skills; proven ability to work well in a matrix environment
• Strategic thinker and courageous with an ability to develop and drive strategy. Ability to think expansively, innovatively and laterally in a global, complex environment.
• Executive level presentation skills; Strong oral and written communication skills
• Strong analytical, project management and organizational skills
• Integrity: accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others
• Clear thinker with an ability to focus on the “critical few” issue/priorities. Able to communicate messages clearly and concisely. Ability to translate strategy into business objectives.
• Able to build a connection to key stakeholders and establish credibility quickly
• Industrial knowledge and/or networks strongly desired.

Additional Eligibility Qualifications 
Desired Characteristics:   

• MBA strongly preferred

Method of Application; Interested and qualified candidates should Click here to apply online

Application Deadline; 27th February, 2013