Guinness Nigeria Plc Recruits Business & Consumer Planning Analyst

Guinness Nigeria Plc is recruiting to fill the role of:

Job Title: Business & Consumer Planning Analyst

Auto ReqId: 36430BR
Location: Lagos based with some travels within/ outside Nigeria

Function: Marketing
Type of Job: Full Time - Exempt
Level: L6 (M3)
Reports To: Head of Consumer Planning & Research

Purpose/Context/Scope:

Context
Critical to success for Guinness Nigeria in F13 and beyond is the opportunity to study and apply breakthrough and strategic thinking to Brand Building through detailed Competitive & business analysis for future planning and effective Controls, Compliance & Ethics.

Purpose:

• Working closely with the Head of Consumer Planning & Research and the Marketing Director, this role is responsible for developing, analysing and generating insights from primary & secondary research
• The role holder will work closely with the Marketing team to ensure performance dashboard & scorecards are accurately maintained with Brand Activities and business targets.
  

Dimensions:

• Leadership and Functional Responsibilities. Work closely with other functional teams and external agencies e.g. consultants, benchmark companies etc
• Management and Accountability for Business Unit Monthly Reporting
• Maintains business critical controls & compliance documentation to ensure complete transparency across the Portfolio
• Keep abreast of consumer, customer trends across markets
• Able to manage research agencies and projects
• Be experienced in dealing with strategic and tactical brand issues, able to effectively implement consumer& trade learning from a variety of tools

Key Accountabilities

• Establish effective methods of data collection, storage and dissemination to support the business with timely and accurate competitive intelligence both routinely and in response to specific requests
• Identifies key consumer issues & ensures insights are applied to drive brand growth
• Support the development of the annual strategic plan
• Drive competitor’s intelligence and ensure external and internal factors are balanced in decision-making
• Maintain and develop competitor profiles and use this knowledge to anticipate future issues affecting the business
• Develop an engaging and challenging discussion with Guinness Leadership Team on macro-economic situations to ensure all competitive threats have been considered.
  

Qualifications and Experience Required

• University degree in Marketing /Business or other related discipline
• 1 - 2 years Brand, Trade marketing or Research analytic experience
• Good communications skills able to facilitate and lead discussions
• Strong analytical skills - able to integrate learning from multiple sources and generate insights and innovative strategies from external and internal data
• Demonstrates high marketing Judgement - understands the true consumer impact of our brand building “output” by using logical criteria with practical instinct to judge
• Ability to use performance measurement tools & sound financial management

Barriers to Success in Role

• Inability to work in and influence a cross functional team
• Inability to work under own initiative / poor numerate skills
• Does not possess an insatiable appetite for learning & application
• Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

Method of Application; Interested and qualified candidates should Click here to apply online

Application Deadline; 5th April, 2013